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Figure 3.2 Photovoltaic Cell and Module Shipments by Type, 2004-2008

The performance of a photovoltaic cell/module can be described in terms of its energy conversion efficiency, the percentage of incident solar energy (input) that the cell converts to electricity (output) under standard rating conditions. In 2008, the average energy conversion efficiencies were as follows: crystalline silicon (single-crystal) PV cell/module, 19 percent; crystalline silicon (cast) PV cell/module, 14 percent; crystalline silicon (ribbon) PV cell/module, 13 percent; thin-film (amorphous silicon) PV cell/module, 8 percent; thin-film other (special photovoltaic material such as CdTe, and CIGS) PV cell/module, 12 percent; and concentrator PV cell/module, 34 percent (Table 3.8).
Photovoltaic Cell and Module Shipments
Photovoltaic (PV) cell and module shipments again reached a record high, 986,504 peak kilowatts in 2008. Cell shipments accounted for 65,811 peak kilowatts, while module shipments accounted for 920,693 peak kilowatts (Table 3.3). Not surprisingly, shipments have tripled in the three years since the new Federal Investment Tax Credit (ITC) took effect in January 2006.
Although the thin-film modules shipment market share has grown steadily for many years, crystalline silicon cells and modules continued to dominate the PV industry in 2008, accounting for 67 percent of the total shipments (Figure 3.3 and Table 3.5). The easing shortage of raw high-purity silicon contributed to a more than doubling of crystalline silicon shipments between 2007 and 2008, and led to a slight rebound in market share of crystalline silicon shipments. But crystalline silicon cell and module manufacturers still face a long-term downward trend in market share of previous years. In response to demand and competition, many crystalline silicon cell and module manufacturers have been working to minimize the use of silicon, increase efficiency, and decrease manufacturing cost. This will put the emerging thin-film manufacturers under pressure to compete given their inherently lower efficiency product line.
Figure 3.3 Crystalline Silicon Shipment and Thin-Film Shipment Market Shares, 1999-2008

Shipments of single-crystal silicon totaled 359,259 peak kilowatts, an increase of more than 179 percent compared with corresponding 2007 shipments. Cast and ribbon silicon shipments totaled 306,537 peak kilowatts in 2008, nearly a 69-percent increase from the corresponding 2007 shipments. Thin-film shipments increased to 293,182 peak kilowatts in 2008, compared to 202,519 peak kilowatts in 2007. In 2008, thin-film accounted for nearly 30 percent of the market, compared to slightly more than 39 percent in 2007 (Figure 3.3 and Table 3.5).
Over the last few years, there has been increasing interest in concentrator photovoltaic (CPV) technology. Although concentrator shipments only accounted for about 3 percent of the total in 2008, the shipments of 27,527 peak kilowatts are noteworthy, representing nearly a six-fold increase when compared with corresponding 2007 shipments (Table 3.5).
Total Revenue and Average Price
Total revenue of photovoltaic cell and module shipments grew nearly 95 percent from $1.72 billion in 2007 to $3.34 billion in 2008 (Table 3.6). Revenue includes charges for cooperative advertising and warranties, but does not include excise taxes and the cost of freight or transportation.[2]
The average price for modules (dollars per peak watt) increased nearly 4 percent, from $3.37 in 2007 to $3.49 in 2008 (Figure 3.4). For cells, the average price decreased more than 12 percent, from $2.22 in 2007 to $1.94 in 2008.
Figure 3.4 Photovoltaic Cell and Module Average Prices, 2004-2008

Domestic Shipments
Despite the economic downturn in the United States, PV shipments grew enormously during 2008. Domestic shipments increased to 524,252 peak kilowatts, nearly 87 percent higher than the 280,475 peak kilowatts in 2007 (Table 3.2)
Domestic shipments to the commercial sector in 2008 accounted for 253,852 peak kilowatts or more than 48 percent of the domestic market. Of the domestic shipments to the commercial sector, 86 percent were crystalline silicon, about 14 percent were thin-film PV, and less than 0.1 percent were concentrator PV (Table 3.7). The residential sector was the second-largest domestic market in 2008, accounting for 173,989 peak kilowatts or about 33 percent of the domestic market share. About 87 percent of its shipments were crystalline silicon shipments and 13 percent were thin-film PV shipments. Shipments to the industrial sector amounted to 51,493 peak kilowatts, or about 10 percent of the domestic market share. Crystalline silicon accounted for 73 percent of the industrial shipments and thin-film PV accounted for 27 percent. The electric power sector, with about 7 percent of domestic shipments, was the fourth-largest domestic sales market, totaling 35,819 peak kilowatts, similar to the 2007 level. About 24 percent were crystalline silicon, 48 percent were thin-film PV, and 28 percent of its shipments were concentrator PV.
Electricity generation, which consists of both grid-interactive (those connected to the electric power grid)[3] and remote applications (those not connected), continues to be the predominant end use for PV cells and modules. In 2008, PV cell and module shipments to the electricity generation market totaled 516,381 peak kilowatts, or more than 98 percent of domestic shipments. Domestic shipments to original equipment manufacturers (OEM) and communication end uses were the second and third-largest end uses, respectively, totaling slightly more than 1 percent. Domestic shipments to consumer goods, transportation, water pumping, and health end users held small market shares, totaling another 1 percent of domestic shipments (Table 3.7).
During 2008, PV shipments to installers, the largest customer type, totaled 231,235 peak kilowatts, 44 percent of the domestic market share. Shipments to the second-largest customer type, wholesale distributors, amounted to 125,527 peak kilowatts, or nearly 24 percent of the domestic market share (Table 3.4).
Complete Systems
A complete PV system is defined as a power supply unit that satisfies all the power requirements of an application. Such a system is made up of different components, including one or more PV modules, a power conditioning unit to process the electricity into the form needed by the application, wires, and other electrical connectors. Batteries for back-up power supply are an option. Some large-scale PV systems use concentrators to focus incident insolation onto small PV cells and tracking systems to track the sun. These large-scale systems convert sunlight directly into electricity and produce the greatest amounts of power during the afternoon, when electricity demand is high.
During 2008, the number of shipments of complete PV systems increased to 20,025 systems from the 10,600 systems in 2007. The total value of complete systems increased nearly 154 percent to $1.25 billion in 2008. The total peak kilowatts of complete systems shipped surged from 80,560 in 2007 to 202,632 in 2008 (Table 3.15). These statistics indicate companies are becoming more involved in developing larger PV systems with high demand and market growth potential.
Origin of Shipments
Imports of PV cells and modules more than doubled from a year ago to 586,558 peak kilowatts, or 68 percent of total shipments in 2008 (Table 3.11). The predominant type of import shipment was crystalline silicon cells and modules, accounting for almost 95 percent (554,992 peak kilowatts) of total imports. Japan, China, and Philippines accounted for 73 percent of total imports (Table 3.12).
In 2008, about 40 percent of PV cells and modules were manufactured in the United States; manufacturers in Ohio, Michigan, California, Massachusetts, and Maryland produced nearly 88 percent of domestically produced cells and modules (Table 3.9).
Destination of Shipments
Exports of PV cells and modules totaled 462,252 peak kilowatts in 2008, nearly a 95-percent increase from the 2007 exports of 237,209 peak kilowatts (Table 3.13). The predominant type of export shipment was crystalline silicon cells and modules, accounting for slightly more than 52 percent (240,890 peak kilowatts) of total exports. The export market accounted for nearly 47 percent of total shipments and was dominated by sales to Germany (43 percent), Spain (23 percent), and Italy (11 percent) (Table 3.14).
In 2008, a total of 524,252 peak kilowatts of domestic PV cell and module shipments went to all 50 States, the District of Columbia, the Virgin Islands, and Puerto Rico (Table 3.10). About 81 percent of domestic PV cell and module shipments (425,005 peak kilowatts) went to five States: California, New Jersey, Florida, Colorado, and Arizona, with nearly 69 percent (359,761 peak kilowatts) of domestic shipments sent to California and New Jersey.
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